ASA Design Competition 2016

“Abandon Ship”

January 2016

Liffy Designs Abandon Ship Design Competition Entry

tshirtThe brief was to create a vector style design encompassing the theme of “Abandon Ship” that would later become a t-shirt print. Using a mix of hand drawn and digital imagery which I created, I collated this “Space” Design. The brand was going through a new phase of redevelopment and so I used that within the creation of the design adding subtle elements to match this new outlook of the brand. Some details added include –

+ 5 planets representing 5 years of experience of the brand.

+ Anchors as space debris – as the brand is dispersing and changing, the core principles and fragments still exist with the potential to reform fully again in the coming years.
(Original model image sourced via