ASA Design Competition 2016

“Abandon Ship”

January 2016

Liffy Designs Abandon Ship Design Competition Entry

tshirtThe brief was to create a vector style design encompassing the theme of “Abandon Ship” that would later become a t-shirt print. Using a mix of hand drawn and digital imagery which I created, I collated this “Space” Design. The brand was going through a new phase of redevelopment and so I used that within the creation of the design adding subtle elements to match this new outlook of the brand. Some details added include –

+ 5 planets representing 5 years of experience of the brand.

+ Anchors as space debris – as the brand is dispersing and changing, the core principles and fragments still exist with the potential to reform fully again in the coming years.
DESIGN COPYRIGHT LIFFYDESIGNS 2016
(Original model image sourced via threadless.com)